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    • AI, ML and Data Analytics
    • Data Engineering
    • Business Intelligence and Reporting
    • Business Solutions Design and Software Development
    • Platform Implementation and Managed Services
    • Quality Assurance
    • DataWorks 360
    • AI Assist 360
    • Retail AI Insights 360
    • PBILens 360
    • Smart IoT Data Track 360
    • BI Xpert 360
    • Industries
    • About Us
    • Careers
    • Life at CA
    • CSR
    • Contact Us
United States
8383 Greenway Blvd Suite 600
Middleton, WI 53562
View on Map
India
A-23, Thiru-Vi-Ka Industrial Estate
Guindy, Chennai - 600032

+91 44-42011861/62

View on Map
FOLLOW US

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All rights reserved. © 2025Customer Analytics.
Terms of Use | Privacy Policy
Retail/B2B

B2B CRM System

Business Need

The client sought to replace their enterprise CRM with a custom platform owing to complexity and cost involved in integrating custom processes into the existing product platform.

csr-development
Solution

The CA team developed a custom CRM solution integrating data from multiple client systems and presented on a feature rich user interface. Leveraging a diverse technology stack, the solution surpasses traditional CRM capabilities. Key features include workflow automation, collaboration tools, legal documentation with DocuSign, and streamlined retailer onboarding workflows.

Highlights
Single sign on with corporate IDPWeb & Mobile applicationsHolistic view of retailers, store locations, ordersRetailer relationship managementWorkflow AutomationCollaboration ToolsIn app chatReportsContext specific help
Outcome

The custom CRM solution revolutionized sales planning and retail marketing, improving workflow efficiency, collaboration, and legal compliance. Its advanced features and customizable workflows facilitated seamless operations, driving increased productivity and business growth.

https://cawebapp-v2-ep.azureedge.net/ca-website/assets/images/caseStudies/b2b-crm-system/b2b-screenshot-1.webp
https://cawebapp-v2-ep.azureedge.net/ca-website/assets/images/caseStudies/b2b-crm-system/b2b-screenshot-2.webp
https://cawebapp-v2-ep.azureedge.net/ca-website/assets/images/caseStudies/b2b-crm-system/b2b-screenshot-3.webp
PREVIOUSDocuSign Integration for Automating Tax Certificate Process
NEXTRetailer Specific Product Recommender