Retail/B2B
Retailer Specific Product Recommender
Business Need
A leading product manufacturer wanted to empower their retailers with a product recommender that they could embed in their website, to help their customers find products suited to their needs. They faced challenges in deployment, retailer-specific branding, and creation of dynamic microsites.
Solution
The CA team created a platform for retailers, supporting instant microsite creation tailored to each retailer's branding. Retailers could embed the recommender tool seamlessly into their websites, enhancing customer experience. The recommender tool supported customizable questionnaires and provided product recommendations along with nearest store locations based on responses. The system's multi-tenant architecture dynamically managed DNS entries, ensuring scalability and efficiency with a unified codebase.
Highlights
Retailer-Specific BrandingInstant Microsite CreationCustomer questionnaireProduct recommendation algorithmGoogle Analytics/Facebook pixelPower BI Reporting
Outcome
The platform revolutionized retail surveys, providing retailers with a powerful tool to gather insights on customer preferences and drive sales. By delivering personalized recommendations, the platform enhanced customer engagement and satisfaction. Its scalable architecture ensured adaptability and efficiency, enabling retailers to leverage data effectively for business growth.
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