Whitepaper
NBA Playoffs Final Teams Prediction
By Sam Mitchell
May 04, 2026
The 2026 NBA Playoffs are officially in full swing, and Customer Analytics is ready to make a prediction about which teams will make it to the Finals — and we have the data to back it up. Using six key performance categories that have historically defined championship-caliber teams, we've identified the contenders, exposed the gaps, and made our call.
Inside the Whitepaper
(Download your copy to discover)
The Championship Blueprint
A breakdown of the six performance categories — ORtg, DRtg, NRtg, SRS, eFG%, and OPP eFG% — that separate true contenders from the rest of the playoff field.
Evaluating the Contenders
A data-driven comparison of all six playoff teams, ranked across every key category to reveal which teams are genuinely built to go deep — and which are just along for the ride.
The Western Conference Battle
Why the Oklahoma City Thunder and San Antonio Spurs are the top of the league, and what the head-to-head record between them tells us about how the West will play out.
The Finals Prediction
Our data-backed prediction for the 2026 NBA Finals matchup — and the reasoning that gets us there.
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Author Profile
Sam Mitchell
Data Analyst
Sam Mitchell is an experienced data analyst with a passion for transforming complex data into clear, actionable insights. Specialized in advanced analytics, statistical modeling, and predictive analysis, with hands-on experience building robust models to identify trends, simulate outcomes, and support data-driven decision-making. Skilled in developing dynamic data visualizations, comprehensive dashboards, and compelling data stories that translate sophisticated analysis into intuitive, business-ready insights. Sam holds a Bachelor of Arts in Business Technology & Analytics from Portland State University, combining a strong foundation in quantitative methods with practical business application.